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March 15 2016


Alternative Music - Where it is often where it is Going

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Alternative Music embodies some other musical approach plus an "anything but" philosophy for the establishment of rock 'n roll. This movement in music has existed in other kinds throughout the years. Punk, as an example, was arguably a precursor to what later developed as Alternative Music. The fundamental idea of Punk Rock would have been to be antiestablishment. Punk deliberately developed a different sound than Rock during those times through the use of different chords, more distortion, more feedback, and a real irreverent in your face attitude that immediately was prevalent in Rock 'n roll, but has for many years subsided as Rock became mainstream. After the subsidence into mainstream and complacency ensues, a movement inevitably arises that says "I'm sick and tired of this...we require new things, anything but what we should have now". Just like that, the modern music begins.

Yes, the word "Alternative Music" means virtually what it sounds like: some other sound to what you hear in mainstream rock and roll. Now, trying to define mainstream rock 'n roll might be a like trying to lick the lower in a beer bottle. Consider the songs you hear in your local classic rock type radio station that is certainly basically mainstream rock and roll music. Bands like REM certainly came on the music scene as Alternative, as their sound and attitude would be a break through the classic rock "behemoths" of bands like Boston, Kansas, and also other bands of the era that are not named after cities or states. The first 90's also brought a glut of other bands like the Seattle biggies Nirvana, Pearl Jam, Soundgarden and Alice in Chains.

College radio has shown to become fertile ground for locating new music. Professional radio music stations are saddled by the burden of playing popular music to be loved by listeners and advertisers so they can keep making bazillions of dollars in advertising revenues. College radio does not have that burden, and so the music choices will come from the more liberal selection, and not the newest Maroon 5 hit. Bands like REM have expressed their appreciation for College radio as it gave them and Alternative Music a considerable boost.

Thinking about Alternative Music is music and bands which are not from the mainstream. Wellllll what are the results every time a band becomes so popular that it IS THE MAINSTREAM? Ahh, the classic dilemma. The debates rage on amongst fan boys everywhere: "I liked X band when before we were holding popular" etc. REM, as great and original since they are, gradually was a mainstream band using their sheer longevity. It is not to state each and every band that becomes mainstream suffers a decline. I'm merely pointing out that Alternative Music in its essence differs from music which is widely accepted, aka POP.

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The genre of Alternative Music has become challenging to define. The wave that pointed in the early 90s has subsided and possesses created a great deal of carbon copies in the aftermath. The thing to accomplish now's to wait for an additional big wave in music in the future along and when again offer us exactly what can basically be referred to as "Alternative Music".

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